No actionable clinical change; audiologists should be aware that Sony OTC hearing aids will no longer be available for patient referral and that the OTC landscape continues to shift.
Sony's exit highlights the ongoing difficulty large consumer-electronics brands face in sustaining OTC hearing aid business, raising questions about the long-term competitive viability of the OTC category.
- 01Sony has discontinued sales of its hearing aids, exiting the OTC hearing aid market.
- 02WS Audiology (WSA), Sony's OTC partner, is reassessing its OTC market strategy.
