Hearing Tracker·Blog·Hearing aids·3w agoWSA’s Sound Preference: Why Hearing Aid Sound Personalization MattersGrowing manufacturer emphasis on sound personalization reflects user-driven demand and may accelerate adoption of self-fitting and preference-based fitting tools in clinical workflows.
Hearing Tracker·Industry news·OTC / consumer·3w agoSales of Sony Hearing Aids Discontinued; WSA Eyes Next Steps for OTC MarketSony's exit highlights the ongoing difficulty large consumer-electronics brands face in sustaining OTC hearing aid business, raising questions about the long-term competitive viability of the OTC category.+Save