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© 2026 · The Hearing Wire · An imprint of HearingTrackerJUL 02 · 2026

Front Page The Wire ▪Sources

✦ The Desk

The Hearing Wirebroadsheet

An editorialised feed of audiology, hearing-health, and industry signals — gathered from the desks audiologists already trust.

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© 2026 · The Hearing Wire · An imprint of HearingTrackerJUL 02 · 2026

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youtube.com/@DrCliffAuD · 86 dispatches← All desks

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Doctor Cliff, AuD

Video channel — filings from this desk, sorted newest first.

Doctor Cliff, AuD·Video·3h ago

Hearing Loss Changes Your Brain 🧠

Research has shown that untreated hearing loss has negative impacts on your brain. Why does this happen, and what can be done about it? #hearingloss #patienteducation #betterhearing #brainhealth #healthyaging

The Hearing Wirebroadsheet

An editorialised feed of audiology, hearing-health, and industry signals — gathered from the desks audiologists already trust.

✦ The Desks

Live dispatches
Story clusters
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Research watch
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✦ The Masthead

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© 2026 · The Hearing Wire · An imprint of HearingTrackerJUL 02 · 2026

Doctor Cliff, AuD·Video·1d ago

High-Pressure Hearing Aid Sales Tactics

High-Pressure Hearing Aid Sales Tactics Do you want to work with a hearing clinic that's focused on patient outcomes...or sales numbers? #betterhearing #hearingloss #hearingaids #patientcenteredcare

Doctor Cliff, AuD·Video·2d ago

Understanding TruHearing: Costs, Hearing Aids & What to Expect

If you're thinking about using your TruHearing hearing aid benefit, there are several things you should know before making a decision. In this video, I explain exactly how TruHearing works, including how their Select and Choice programs differ, how providers are paid, what...

Doctor Cliff, AuD·Video·2d ago

Phonak's Big Bet on AI Hearing Aids

Phonak's Big Bet on AI Hearing Aids Phonak's research and development team made a big bet on machine learning and deep neural network AI technology for hearing aid sound processing. #betterhearing #phonak #hearingloss #hearingaids

Doctor Cliff, AuD·Video·2d ago

We Tested Auracast at a World-Class Theater!

I recently visited the production team at ASU Gammage Theater in Phoenix, AZ, and we were collectively BLOWN AWAY at how well it works and the potential to improve accessibility for individuals with hearing loss and more! Where would you like to see Auracast in your community?

Doctor Cliff, AuD·Video·4d ago

The Strange Hearing Aid Problem Nobody Talks About | DrCliffAuD VLOG 324

How is it possible to understand conversations in a noisy restaurant... but struggle to understand someone in a quiet doctor's office? It sounds impossible, but it's actually a fairly common hearing aid programming issue....

Doctor Cliff, AuD·Video·6d ago

The Truth About VA Hearing Aids in 2026 (Every Veteran Should Watch)

The VA provides veterans with some of the best hearing aid technology in the world, but many veterans still wonder if VA hearing aids are actually any good....

Doctor Cliff, AuD·Video·6d ago

"My Hearing Clinic Was Bought by a Corporation"

Corporate hearing clinic buy-outs are becoming increasingly common, as big players try to gain more control over the market. While this is big business for the leading players in hearing care...where does it leave patients? #hearingloss #betterhearing #audiology #hearingcare

Doctor Cliff, AuD·Video·7d ago

Hearing Aids for Alzheimer's Patients

Treating individuals with advanced dementia is a challenge. They forget to wear them, frequently lose them, and don't maintain them. Without constant support, they're a headache...and often an expensive one....

Doctor Cliff, AuD·Video·8d ago

Hearing Aid Insurance: Should You Use It?

The world of insurance coverage for hearing care has changed dramatically over the past decade. In the past you may have gotten coverage at a set dollar amount or co-insurance, that you could use without the insurance carrier dictating the amount or quality of care you receive....

Doctor Cliff, AuD·Video·9d ago

How Audiologists Clean Hearing Aids (It's More Than You Think)

Have you ever wondered why some hearing aids seem to last for years while others stop working shortly after their warranty expires? In this video, I'm pulling back the curtain and showing you exactly what my team and I do behind the scenes to keep hearing aids performing at...

Doctor Cliff, AuD·Video·9d ago

Hearing in Background Noise

Hearing in Background Noise Do you struggle to hear clearly in noisy situations? Even while wearing hearing aids? While we hear sounds with our ears, the processing happens in the brain....

Doctor Cliff, AuD·Video·9d ago

Hearing Aid Settings: Automatic vs. Manual

Hearing Aid Settings: Automatic vs. Manual Today's modern hearing aids are so sophisticated, their real-time automatic programming adjustments are often better than if you try to adjust your hearing aids on your own. #hearingaids #betterhearing #phonak #autosense

Doctor Cliff, AuD·Video·11d ago

Real Ear Measurement Is NOT Best Practice | DrCliffAuD VLOG 323

Many hearing care professionals and patients believe that Real Ear Measurement is the ultimate indicator of quality hearing care. While Real Ear Measurement is an essential Best Practice and the gold standard for hearing aid verification, it is only one piece of a much larger...

Doctor Cliff, AuD·Video·12d ago

Training AI Hearing Aids: How Humans Label Data for Accuracy

What does it really take to develop one of the most advanced hearing aids ever created? In this episode of The Dr. Cliff Show, I sat down with Kevin Seitz-Paquette, Senior Director of Audiologic Insights at Phonak, to discuss the technology, research, and innovation behind...

Doctor Cliff, AuD·Video·13d ago

Oticon Companion App Tutorial 2026: Every Feature Explained + NEW Auracast Setup

The Oticon Companion App has received several major updates since replacing the original Oticon ON App, including the addition of Auracast broadcast support, enhanced stability, improved hearing aid controls, and expanded remote care capabilities....

Doctor Cliff, AuD·Video·13d ago

Phonak's Approach to AI Hearing Aid Processing

AI Speech Clarity Revolutionizing Hearing Aids with DNNs The Phonak Sphere is widely regarded as one of today's best hearing aids in background noise. In this video, I sat down with a leading researcher at Phonak, Kevin Seitz-Paquette to understand more about the work they did...

Doctor Cliff, AuD·Video·2w ago

Domes vs Earmolds: What's best for your hearing aids?

Hearing Aid Domes vs. Earmolds: What's Best? Some audiologists are dogmatic about their approach to hearing aid earpieces. The truth is, every hearing loss requires a considered approach to ensure that you get the best possible hearing and sound quality from your hearing aids....

Doctor Cliff, AuD·Video·2w ago

"My hearing aids sound muffled"

"My hearing aids sound muffled" Are the manufacturer settings on your hearing aids undermining your speech clarity? For many individuals with hearing loss, a lack of amplification in the high-frequency range is to blame for lack of speech clarity when wearing hearing aids.

Doctor Cliff, AuD·Video·2w ago

I Took Auracast to One of Arizona's Largest Theaters

Could Auracast finally solve one of the biggest hearing accessibility challenges in public venues? In this vlog, I travel to ASU Gammage, one of the largest university-based performing arts centers in the world, to demonstrate Auracast Broadcast Audio inside a 3,000-seat...

Doctor Cliff, AuD·Video·2w ago

The Most Versatile Invisible Hearing Aids

These hearing aids are virtually invisible. Normally that comes with some big trade-offs: - No wireless connectivity - Limited audio processing - Custom ear impressions required Not the Oticon Zeal....

Doctor Cliff, AuD·Video·2w ago

Is your audiologist listening to you?

Real ear measurement is key to getting great results from your hearing aids. However, if you are still struggling to hear well or tolerate your hearing aids, and your audiologist isn't able or refuses to reprogram them to a comfortable level for daily use......

Doctor Cliff, AuD·Video·2w ago

Audiologists Are Faking This Critical Hearing Aid Test | DrCliffAuD VLOG 322

In this week's vlog, I'm calling out a growing problem in the hearing care industry that frankly makes me furious. As more individuals with hearing loss become educated about best practices like Real Ear Measurements (REM), some hearing care professionals are finding themselves...

Doctor Cliff, AuD·Video·2w ago

Hearing Loss and Your Memory

Are you concerned about your memory as you get older? One of the most important things you can do to minimize your risk of cognitive decline as you age is to be proactive about treating hearing loss....

Doctor Cliff, AuD·Video·3w ago

Self Conscious About Wearing Hearing Aids?

If you're worried about wearing hearing aids because other people might judge you, I have good news... Everyone else is too concerned about themselves to even notice.

Doctor Cliff, AuD·Video·3w ago

This is AMAZING for hearing aid users!

Auracast broadcast audio will allow you to stream sound from your devices as well as public venues, and as it becomes more common, more and more hearing aid manufacturers are building it into their hearing technology.

Doctor Cliff, AuD·Video·3w ago

Why Patients Are Losing Trust in Their Hearing Care Professionals

Are you satisfied with your hearing care professional? According to recent market data, satisfaction with hearing care providers has steadily declined over the past decade—even while hearing aid adoption and hearing aid satisfaction have remained relatively stable....

Doctor Cliff, AuD·Video·3w ago

Hearing Aid Programming: It Needs Personalization

Real ear measurement is the foundation to a hearing aid fitting that hits your prescriptive targets to ensure you're hearing everything you're supposed to. But what about when your prescription doesn't sound right? Your audiologist needs to be able to make personalized...

Doctor Cliff, AuD·Video·3w ago

Ear canals are like fingerprints

Every ear canal is unique in its size and shape - and that impacts the way sound reaches your eardrum. That's why real ear measurement is so important when it comes to fitting hearing aids - your unique ears require personalized, verified fine-tuning.

Doctor Cliff, AuD·Video·3w ago

He Tried 11 Hearing Aids... And NONE of Them Worked | DrCliffAuD VLOG 321

Have you tried hearing aid after hearing aid but still struggle to hear clearly? You're not alone. In this video, I discuss a social media post from someone who had already tried 11 different hearing aids and was ready to give up altogether....

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Doctor Cliff, AuD — The Hearing Wire