Hearing Review·Product announcement·OTC / consumer·3w agoAudien Hearing Expands Into Hearing Protection With Launch of Audien ShieldsAudien's move into hearing protection signals growing OTC-brand competition in a category traditionally served by specialty manufacturers, which could affect patient purchasing behavior and counseling conversations in clinic.
Hearing Tracker·Product announcement·OTC / consumer·7w agoAudien Hearing Launches Atom Air for $149The Atom Air's $149 price point underscores the continued expansion of ultra-budget OTC hearing aids, increasing access options but also raising counseling challenges for audiologists managing patient expectations.＋Save
Hearing Review·Product announcement·OTC / consumer·7w ago· press releaseAudien Hearing Launches Atom Air OTC Hearing AidThe growing OTC hearing aid market is expanding consumer choice at the low end, which may reshape how first-time users enter the hearing care system and affect clinic referral patterns.＋Save
