SCOTTSDALE, ARIZONA — Audien Hearing has announced a partnership with actor William Shatner for a new campaign focused on hearing, healthy aging and staying connected as people grow older. The campaign, called “Boldly Hear What’s Next,” features the 95-year-old actor and longtime Star Trek star discussing his own experience with hearing challenges and the role hearing can play in remaining engaged with...
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Discussion
Signed responses from readers of the wire.
No actionable change — this is a celebrity marketing campaign with no clinical data; it has no bearing on audiological practice or patient care decisions.
Celebrity-driven campaigns for OTC hearing devices can raise public awareness of hearing loss but may also blur the line between consumer-grade amplifiers and professionally fitted hearing aids, which is relevant for audiologists managing patient expectations.
- 01Audien Hearing has partnered with William Shatner as a brand ambassador for its OTC hearing products.
- 02The 'Boldly Hear What's Next' campaign targets messaging around hearing health and healthy aging.
- 03No clinical performance data for Audien devices are presented in this announcement.
- 04Celebrity endorsements of OTC hearing aids are an increasingly common marketing strategy since the 2022 US OTC hearing aid legislation.
- 05The campaign is purely promotional with no educational or evidence-based content disclosed.
The campaign promotes hearing health and healthy aging.
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