Accessibility is good for business Millions of potential audience members are currently excluded from enjoying live performance at your theatre. Live theatre is a magical experience. From the classic repertoire to the latest experimental work, theatre has the power to immerse, engage and provoke reactions. What starts as a script on a page comes alive when the words are given a voice....
✦ The floor
Discussion
Signed responses from readers of the wire.
No actionable change for clinical practice; this is an advocacy and business-case article aimed at venue operators.
The framing of hearing access as a commercial opportunity for venues could accelerate Auracast adoption, indirectly expanding the real-world utility of compatible hearing devices for patients.
- 01RNID argues theatres are missing a large market of deaf and hard-of-hearing potential audience members.
- 02Auracast is presented as a commercially viable solution to improve venue accessibility.
- 03The article is advocacy-oriented, produced by a charity, with no clinical data cited.
- 04Millions of people in the UK are estimated to have hearing loss that limits theatre attendance.
- 05No peer-reviewed evidence is offered; the business case rests on market-size estimates.
Millions of deaf and hard-of-hearing people are currently excluded from live theatre performances.
opinionpartially supportedAdopting Auracast is commercially beneficial for theatre venues.
opinionunclear