Auracast focus for InnoTrans: the world’s international trade fair for transport technology

It’s the world’s biggest international trade fair for transport technology, and it will feature Auracast. Taking place in Berlin later this month, InnoTrans is an opportunity for the Bluetooth LE Audio technology to shine. Running from Tuesday, 22 September to Friday, 25 September in Messe Berlin, the exhibition will showcase the future of public transport with the help of AI, robots and more than 400 exhibitors....

Continue reading at Aurahear

✦ The floor

Discussion

Signed responses from readers of the wire.

✦ Clinical Takeaway ✦

No actionable change — this is an industry event announcement with no clinical data or guidance for audiologists.

✦ Why It Matters ✦

Growing adoption of Auracast in public transport venues could meaningfully improve real-world hearing accessibility for hearing aid users in noisy transit environments.

✦ Key Points ✦

01Auracast Bluetooth LE Audio technology will be featured at InnoTrans, held in Berlin 22–25 September.
02InnoTrans is the world's largest international trade fair for transport technology.
03Auracast enables direct wireless audio streaming from public infrastructure to compatible hearing devices.
04Presence at a transport trade fair signals expanding Auracast push beyond consumer electronics into public spaces.
05No clinical data, product launch, or hearing-aid-specific announcements are included in this piece.

✦ Claims & Evidence ✦

ClaimEvidenceSupport

InnoTrans is the world's largest international trade fair for transport technology.

press releasepartially supported

Auracast Bluetooth LE Audio technology will be featured at InnoTrans in Berlin, 22–25 September.

press releasesupported

✦ Related stories ✦

PubMed·Journal article·Accessibility·3mo ago

Working With Spoken Language Interpreters: Strengthening Clinician-Interpreter Collaboration for Accessible Hearing Care

Audiologists working with linguistically diverse patients should proactively address collaboration barriers with interpreters — such as briefing interpreters on audiological terminology before appointments — to improve care quality and patient understanding.

RNID·Professional org·Accessibility·1d ago

Provide communication support

Clinics should establish a clear pre-appointment workflow for booking and briefing BSL interpreters or notetakers for patients who need them, including a tested pathway for remote interpreting as a backup.

RNID·Professional org·Accessibility·1d ago

Ask about communication needs

Clinics should implement a routine process for asking, recording, and retrieving individual communication preferences for deaf and hard-of-hearing patients before every appointment.

RNID·Professional org·Accessibility·1d ago

Offer alternative contact methods

Clinics should audit their appointment and communication systems to ensure non-telephone options (email, SMS, online booking) are available and clearly signposted for patients with hearing loss.

RNID·Professional org·Accessibility·1d ago

Communicating with patients who are deaf or have hearing loss

Healthcare professionals—including audiologists—should review and align their patient communication protocols with this RNID guidance, particularly around informed consent and appointment accessibility for deaf and hard-of-hearing patients.

PubMed·Journal article·Accessibility·2mo ago

Auracast and hearing devices: a scoping review on connectivity and accessibility for individuals with hearing loss in public environments

Evidence on Auracast in real-world hearing device use is still being mapped; no practice change is warranted yet, but audiologists should monitor this technology as it enters public infrastructure.

PubMed·Journal article·Accessibility·2w ago

Discoverability and characteristics of health and fitness apps for deaf/hard-of-hearing and blind/low-vision users

As audiologists increasingly recommend digital health tools, understanding the landscape of accessible apps for deaf and hard-of-hearing users is essential for equitable patient care.

PubMed·Journal article·Accessibility·3w ago

Exploring factors influencing assistive device uptake among persons with physical and hearing impairments in the Ashanti region of Ghana

Identifying context-specific barriers to assistive device adoption in sub-Saharan Africa is essential for designing effective hearing healthcare policies and outreach programs in low- and middle-income countries.