Your marketing team already knows how to reach your target audience. 1 in 3 of them will have hearing loss. Consider every potential touch point in your customer journey from becoming aware of a show, all the way to when the curtain goes up....
✦ The floor
Discussion
Signed responses from readers of the wire.
No actionable change for clinical practice; however, the statistic that 1 in 3 audience members may have hearing loss underscores the scale of unmet need that audiologists can highlight when counselling patients about public accessibility.
Embedding assistive listening information throughout the customer journey—rather than only at the venue entrance—could significantly increase uptake among the large proportion of event-goers with hearing loss.
- 01RNID estimates 1 in 3 audience members may have hearing loss, representing a large underserved group.
- 02Assistive listening information should be visible at every stage of the customer journey, not just on arrival.
- 03Proactive communication at booking, confirmation, and entry stages is recommended.
- 04Guidance is venue-focused but has indirect relevance to audiologist patient counselling.
- 05Part of RNID's broader accessible venues initiative.
1 in 3 audience members at live events may have hearing loss.
unknownpartially supported