Audiology Worldnews·Blog·Professional practice·3w agoWhat’s wrong with audiology? Marketing – an afterthought for the independentAs retail and OTC hearing aid channels expand, independent practices that fail to differentiate through effective marketing risk long-term market share erosion.＋Save
AudiologyOnline·Press release·Public health & policy·3w agoPhonak U.S. Partners with USA Pickleball to Champion Hearing Health and Healthy LivingBrand partnerships with popular sports organizations represent a growing strategy to reach active adults who may be undiagnosed or under-served for hearing loss, potentially expanding the funnel for hearing care.＋Save
Cochlear Americas YouTube·Video·Cochlear implants·3w agoRediscovering Sound: Steve’s Osia JourneyPatient testimonial video in which adult Osia System user Steve recounts his surgical journey and the sounds he has rediscovered since receiving the device.＋Save
Hearing Tracker·Industry news·Hearing aids·3w agoStarkey Brings Omega AI Innovation and Audiology Education to AAA 2026Starkey's conference presence signals growing industry investment in AI-driven hearing aid platforms, which may shape future product decisions for clinics and dispensers.＋Save
Cochlear Americas YouTube·Video·Public health & policy·3w agoDid you know adults should have their #hearing tested at least every 3 years?Cochlear Americas awareness video advising adults to have their hearing tested at least every three years and linking to signs of hearing loss information.＋Save
Audiology Worldnews·Other·Business & finance·3w ago“A more attractive offer is needed for baby boomers and other user profiles”As the baby boomer demographic ages into hearing loss, how manufacturers and retail channels engage this group will significantly shape market access and adoption rates.＋Save
MED-EL YouTube·Video·Cochlear implants·3w agoWat is een geïndividualiseerd cochleair implantaat? | MED-ELDutch-language MED-EL educational video explaining individualized cochlear implants, using the analogy of shoe sizing to illustrate the importance of implant fit within the cochlea.＋Save
MED-EL YouTube·Video·Cochlear implants·3w agoHairstyles to try out with your CI processor.MED-EL lifestyle video inviting cochlear implant users to share hairstyle photos that showcase or complement their CI audio processors.＋Save
AU◇AudiologyOnline·Press release·Clinical audiology·3w agoWSA Launches Sound Preference Research and Clinical Tools to Help Hearing Care Professionals Deliver More Personalized Hearing CarePersonalized sound preference fitting is an emerging area in audiology, and industry-driven tools in this space could influence how clinicians approach counseling and fine-tuning, if validated.＋Save
Treble Health YouTube·Video·Tinnitus·3w agoTinnitus Cure? No, but I FINALLY Got ReliefTreble Health patient testimonial in which Jeff describes reducing severe tinnitus using sound therapy, hearing aids, and cognitive retraining.＋Save
Hearing Tracker·Industry news·OTC / consumer·3w agoSales of Sony Hearing Aids Discontinued; WSA Eyes Next Steps for OTC MarketSony's exit highlights the ongoing difficulty large consumer-electronics brands face in sustaining OTC hearing aid business, raising questions about the long-term competitive viability of the OTC category.＋Save
MED-EL YouTube·Video·Cochlear implants·3w agoHomework For Cochlear Implant UsersMED-EL patient story video featuring Beni, a 7-year-old born deaf who developed hearing through a cochlear implant with family support and auditory rehabilitation.＋Save
AudiologyOnline·Press release·AI & technology·4w agoStarkey’s Achin Bhowmik Inducted into AIMBE College of Fellows, Recognizing Leadership in AI-Driven Hearing InnovationRecognition of a hearing-device engineer among the top tier of medical and biological engineers signals that AI-driven hearing technology is gaining broader scientific credibility beyond the audiology profession.＋Save
Treble Health YouTube·Video·Tinnitus·4w agoDo This Instead of Ignoring TinnitusTreble Health video explaining why avoiding silence is important for tinnitus patients and how sound therapy supports relief.＋Save
AudiologyOnline·Product announcement·Hearing aids·4w ago· press releaseOticon Verit™: Introducing a New, Premium Family of Three Zinc-air Battery Hearing Aid StylesThe launch expands the premium zinc-air battery hearing aid segment at a time when rechargeable devices dominate new releases, offering dispensers an additional fitting option for patients who prefer or require non-rechargeable devices.＋Save
AudiologyOnline·Product announcement·Pediatric·4w ago· press releaseOticon Sets a New Standard in Pediatric Hearing Care with Oticon Play SI™New AI-driven pediatric hearing aids with sensor-based intent detection could meaningfully improve audibility and listening effort in children, but independent clinical evidence is needed before outcome claims can be trusted.＋Save
Resonate. The Podcast·Podcast·Clinical audiology·4w agoThe Hidden Connection: Hearing, Brain Health & How You AgeResonate podcast episode with Craig Lett exploring how hearing health intersects with sleep, memory, balance, tinnitus, and overall brain health beyond a standard hearing check.＋Save
Hearing Tracker·Product announcement·Hearing aids·4w agoOticon Launches Verit, a New Premium Battery-Powered Hearing Aid FamilyThe Verit launch signals that major manufacturers still see demand for battery-powered premium hearing aids despite the industry's broader shift toward rechargeable devices.＋Save
Cochlear Americas YouTube·Video·Cochlear implants·4w agoA simple, nonsurgical hearing solution that uses the process of bone conduction - the #BahaStart!Promotional video from Cochlear Americas introducing the Baha Start, a nonsurgical bone-conduction hearing solution.＋Save
Beyond the Decibels·Podcast·Public health & policy·4w agoKevin Zhan, MD: What’s Next for Hearing Health? (Part 2)Part 2 of Cochlear Americas' Beyond the Decibels series on untreated hearing loss, featuring Dr. Kevin Zhan discussing hearing health importance and new clinical practice guidelines.＋Save
MED-EL Professionals Blog·Blog·Pediatric·4w agoAssessing Auditory Development Just Got Easier With LEAQ & ReDiEfficient auditory development assessment tools are important in pediatric audiology, where timely tracking of progress can guide rehabilitation decisions.＋Save
AU◇AudiologyOnline·Industry news·AI & technology·4w agoDr. Brian Taylor joins Neurotone AI as VP of Clinical Research and Professional RelationsThe hiring of a prominent audiologist-researcher signals growing industry investment in aural rehabilitation (re-training the brain to process sound after hearing loss) as a distinct product and research category.＋Save
Signia Hearing YouTube·Video·Hearing aids·4w agoEUHA Entwickler-Gespräche: Insio Charge&Go CIC IX in der PraxisGerman-language EUHA developer discussion on the Insio Charge&Go CIC IX, presented as the world's first custom rechargeable CIC hearing aid with Binaural OneMic Directional 2.0 technology.＋Save
Cochlear Americas YouTube·Video·Cochlear implants·4w agoWith his #OsiaSoundProcessor, Ryan gets to enjoy music—playing drums, piano and tap dancing.Patient story video featuring pediatric Osia Sound Processor user Ryan, who plays drums, piano, and tap dances, with links to post-surgical support resources.＋Save
Starkey Sound Bites·Podcast·Clinical audiology·5w agoHow Clinical Research Validates Hearing Aid Tech Before LaunchStarkey Sound Bites podcast episode in which Dr. Dave Fabry and Dr. Maddie Olson discuss how Starkey's clinical research team validates hearing aid technology in real-world conditions prior to product launch.＋Save
AudiologyOnline·Press release·Business & finance·5w agoStarkey Earns Prestigious USA TODAY Top Workplaces Award for Fourth Consecutive YearRepeated recognition as a top employer may support Starkey's ability to attract engineering and audiology talent, which can indirectly influence product innovation timelines.＋Save
Cochlear Americas YouTube·Video·Clinical audiology·5w agoWhat are the Types of Hearing Loss?Cochlear Americas educational video explaining the types of hearing loss and encouraging those affected to seek diagnosis and treatment options.＋Save
MED-EL YouTube·Video·Cochlear implants·5w agoTurn your iPhone Into A Remote MicMED-EL tip video showing RONDO 3 users how to use an iPhone as a remote microphone by connecting it via the AudioStream Adapter.＋Save
Treble Health YouTube·Video·Tinnitus·5w agoTinnitus Treatments: How Adrian FINALLY Got ReliefTreble Health patient testimonial in which Adrian describes achieving over 50% tinnitus reduction through sound therapy, CBT strategies, and consistent treatment.＋Save
