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✦ The Dispatch

WS Audiology’s OTC affair with Sony? The Anshin and the Kando are over!

A dispatch from Audiology Worldnews — filed

2022 - WS Audiology's Maarten Barmentlo and Sony's Osamu Hajimoto shake on a partnership deal. © Sony/WSA
✦ Plate2022 - WS Audiology's Maarten Barmentlo and Sony's Osamu Hajimoto shake on a partnership deal. © Sony/WSA

Sony Corporation and WS Audiology’s joint project to launch OTC products is over. The Denmark-based multinational, WSA, has confirmed that both outfits “have mutually agreed not to renew their 2022 agreement”. Sony has issued no official comment on the end of the affair....

Clinical Takeaway

No actionable change — this is a business partnership dissolution with no direct impact on clinical practice.

Why It Matters

The exit signals continued challenges for major consumer electronics brands attempting to establish themselves in the OTC hearing aid market.

Key Points
  1. 01WS Audiology and Sony have mutually ended their OTC hearing product partnership.
  2. 02Both the Anshin and Kando products are discontinued.
  3. 03The partnership originally launched in 2022 to target the OTC hearing market.
  4. 04Neither company has announced a replacement product or successor agreement.
Claims & Evidence

WS Audiology and Sony mutually agreed not to renew their OTC hearing product partnership.

press releasesupported

Both the Anshin and Kando OTC hearing products have been discontinued.

press releasesupported
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