Bloomington, MN – ReSound, the global leader in hearing aid innovation, today announced the launch of the ReSound Gives Sound community campaign, a nationwide effort to donate up to $1 million worth of ReSound ONE hearing aids to people living with hearing loss who have been negatively affected by the numerous challenges of 2020....
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No actionable clinical change — this is a charitable product donation program; hearing care professionals interested in participating should contact ReSound directly, but no clinical practice update is implied.
Manufacturer-led donation campaigns can expand hearing aid access to underserved populations while simultaneously raising brand awareness for new product lines, illustrating the intersection of corporate social responsibility and marketing in audiology.
- 01ReSound's 'Gives Sound' campaign aims to donate up to $1 million in ReSound ONE hearing aids.
- 02Program targets individuals negatively impacted by hearing loss who lack access to devices.
- 03Hearing care professionals are invited to apply to participate in the donation effort.
- 04Campaign is tied directly to the broader launch of the ReSound ONE product line.
- 05No clinical data or practice guidance accompanies the announcement.
ReSound will donate up to $1 million worth of ReSound ONE hearing aids through the Gives Sound campaign.
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