Commuters at St. Pancras International Station were stopped in their tracks during Deaf Awareness Week. We unveiled a striking installation designed to make the invisible communication barriers faced by deaf people and people with hearing loss impossible to ignore. Tasha Ghouri inside our glass box at St Pancras International Station....
✦ Clinical Takeaway ✦
No actionable clinical change — this is a public awareness campaign with no new clinical evidence or guidance.
✦ Why It Matters ✦
High-profile public awareness campaigns can reduce stigma around hearing loss and increase the number of people who seek audiological help, benefiting the broader field.
✦ Key Points ✦
- 01RNID installed an interactive awareness exhibit at St. Pancras International station in London.
- 02The campaign ran during Deaf Awareness Week, targeting the general public.
- 03The exhibit highlighted everyday communication barriers faced by deaf and hard-of-hearing people.
- 04RNID used the event to encourage sign-ups for free British Sign Language tips and videos.
