The collaboration aims to increase hearing health awareness among hunters and shooters and includes a special edition electronic hearing protection product. SoundGear , a hearing protection company owned by Starkey , announced a partnership with camouflage brand Realtree to expand awareness around the importance of hearing protection for hunters, shooters, and other outdoor enthusiasts....
No actionable change — this is a co-branded product launch; however, audiologists working with hunters or shooters may note that targeted lifestyle branding can improve hearing-protection uptake in this at-risk population.
Partnering a hearing-protection brand with a high-profile outdoor lifestyle brand is a notable strategy for reaching a noise-exposed demographic that traditionally underutilizes hearing protection, potentially reducing noise-induced hearing loss in this group.
- 01SoundGear (owned by Starkey) and Realtree have co-branded an electronic hearing protection product targeting hunters and shooters.
- 02The product is described as a special-edition electronic hearing protector with 93 dB protection.
- 03The partnership aims to raise hearing health awareness in the outdoor enthusiast community.
- 04No clinical efficacy or outcomes data are provided; this is a marketing and product launch announcement.
- 05Hunters and shooters represent a high-risk group for noise-induced hearing loss (hearing damage caused by loud sounds like gunfire).
The SoundGear x Realtree partnership promotes hearing health awareness among hunters and shooters.
press releaseunclearThe co-branded electronic hearing protection product offers 93 dB of protection.
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