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✦ The Dispatch

Demant grew market share among US veterans in June

A dispatch from MedWatch — filed

Oticon office building with glass facade alongside Oticon, Demant, and Danish flag flagpoles on a green lawn under overcast skies.
✦ PlateOticon office building with glass facade alongside Oticon, Demant, and Danish flag flagpoles on a green lawn under overcast skies.

GN Hearing, which is set to become part of the Italian company Amplifon, also increased its market share.

✦ Clinical Takeaway ✦

No actionable change — this is a market share update with no clinical implications for audiologists.

✦ Why It Matters ✦

Shifts in the VA hearing aid market signal changing competitive dynamics among major manufacturers, with Amplifon's pending acquisition of GN Hearing poised to reshape the landscape further.

✦ Key Points ✦
  1. 01Demant increased its market share among US veterans in June.
  2. 02GN Hearing also grew its VA market share in the same period.
  3. 03GN Hearing is slated to be acquired by Italian company Amplifon.
  4. 04The VA remains one of the largest single purchasers of hearing aids in the world.
  5. 05Competitive gains by two manufacturers suggest pressure on other VA suppliers.
✦ Claims & Evidence ✦

Demant grew its market share among US veterans in June.

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GN Hearing also increased its market share among US veterans in June.

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GN Hearing is soon to be acquired by Italian company Amplifon.

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