Social media has become an important channel for obtaining information about vertigo. Benign paroxysmal positional vertigo (BPPV) is the most common peripheral vestibular disorder, yet the quality and reliability of BPPV-related content on social media platforms remain limited. Inaccurate information may mislead patients or encourage inappropriate self-management....
Audiologists and vestibular specialists should be aware that patients with BPPV may arrive with information — potentially inaccurate — sourced from TikTok or Bilibili, and should proactively address misconceptions during consultations.
As short-form video becomes a dominant health information channel, understanding the quality gaps in BPPV content helps clinicians and professional bodies target patient education efforts more effectively.
- 01Cross-sectional content analysis assessed BPPV (benign paroxysmal positional vertigo — a common cause of spinning dizziness) videos on TikTok and Bilibili.
- 02Study evaluated information quality and reliability using standardised scoring tools.
- 03Social media is an increasingly common first stop for patients seeking health information.
- 04Quality and accuracy of health videos on these platforms is likely variable and warrants scrutiny.
- 05Findings have implications for patient education strategies in vestibular audiology and ENT clinics.
Online BPPV health information on TikTok and Bilibili short videos varies in quality and reliability.
studypartially supportedSocial media short-form video is a growing patient information channel for BPPV.
studysupported- PMID
- 42291773
- DOI
- 10.1177/20552076261460940.
- Journal
- DIGITAL HEALTH
- Publication type
- research_article
- Evidence level
- 3
- Population
- Short videos on TikTok and Bilibili covering benign paroxysmal positional vertigo
- Intervention
- Content analysis of BPPV-related short videos
Primary outcomes
Quality of BPPV health information in short videos; Reliability of BPPV health information in short videos