The 2.1% year-over-year increase in hearing aid sales points to continued demand for professionally fitted hearing instruments. The European Hearing Instrument Manufacturers Association ( EHIMA ) announced that its member companies collectively sold 23.16 million hearing aids globally in 2025....
✦ Clinical Takeaway ✦
No actionable change — this is a market sales report with no direct implications for clinical practice.
✦ Why It Matters ✦
Sustained but decelerating global hearing aid sales growth signals a maturing market, which has implications for competitive strategy, pricing, and access initiatives across the audiology industry.
✦ Key Points ✦
- 01EHIMA member companies sold 23.16 million hearing aids globally in 2025, up 2.1% year-over-year.
- 02Growth rate has decelerated from +7.7% in 2023 and +4.0% in 2024 to +2.1% in 2025.
- 03Sales have grown consistently since 2020's pandemic-driven drop of -17.2% to 14.12 million units.
- 04Figures cover only professionally fitted hearing instruments sold by EHIMA member companies.
- 05Cumulative unit sales have grown roughly 64% from the 2020 trough to 2025.
✦ Claims & Evidence ✦
ClaimEvidenceSupport
EHIMA member companies sold 23.16 million hearing aids globally in 2025.
press releasesupportedGlobal hearing aid sales by EHIMA members increased 2.1% year-over-year in 2025.
press releasesupported
