As the August bank holiday weekend rolls in, music lovers are looking forward to music events across the UK. Meanwhile, our new research reveals that Gen Z adults (aged 20-29) are taking huge risks with their hearing, possibly leading to permanent damage. Our new Don’t Lose the Music quiz and campaign shares with Gen Z how earplugs and following some simple tips can help....
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Discussion
Signed responses from readers of the wire.
No actionable change to clinical practice; audiologists working with young adults may find this campaign a useful patient education hook for noise-induced hearing loss counselling.
Noise-induced hearing loss in young adults is a growing public health concern, and awareness campaigns like this can drive earlier help-seeking behaviour and normalise hearing protection use.
- 01RNID's 'Don't Lose the Music' campaign targets Gen Z (20–29) ahead of the August bank holiday weekend.
- 02The campaign highlights the risk of permanent hearing damage from loud music events.
- 03The article is a press-release-style awareness push from a UK hearing charity, not a peer-reviewed study.
- 04No specific decibel levels, sample sizes, or quantitative risk data are provided in the description.
- 05Campaign aims to normalise wearing hearing protection at concerts and festivals.
Gen Z adults (aged 20–29) in the UK risk permanent hearing damage at music events.
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