If you're thinking about using your TruHearing hearing aid benefit, there are several things you should know before making a decision. In this video, I explain exactly how TruHearing works, including how their Select and Choice programs differ, how providers are paid, what services are included, and why the quality of care you receive can vary dramatically depending on the hearing care professional you choose. Most importantly, I discuss why Audiologic Best Practices—not just the hearing aid itself—play the biggest role in determining whether you actually hear better. In this video you'll learn: ✅ What TruHearing actually is ✅ The difference between TruHearing Select and TruHearing Choice ✅ How TruHearing providers get paid ✅ Why provider incentives matter ✅ What services are included ✅ Why hearing aid technology alone doesn't guarantee success ✅ The importance of Real Ear Measurement ✅ Why Speech-in-Noise Testing matters ✅ The Audiologic Best Practices every provider should be following Whether you're using a Medicare Advantage plan, employer insurance, or another hearing aid discount program, understanding how these programs work can help you make a better decision about your hearing treatment. Download my FREE Audiologic Best Practices Checklist: https://hearingup.com Use it during your next hearing aid appointment to make sure your provider is following the procedures that research has shown lead to the best outcomes. If you're looking for a hearing care professional who follows comprehensive Audiologic Best Practices, visit: https://hearingup.com Need help with hearing treatment in Arizona? Applied Hearing Solutions https://appliedhearingaz.com Learn more about hearing loss and hearing aids: https://drcliffaud.com Subscribe for weekly videos about: • Hearing Aids • Hearing Loss • Tinnitus • Cochlear Implants • Assistive Listening Technology • Audiologic Best Practices Disclaimer This video is intended for educational purposes only. The opinions expressed are my own based on my experience as an audiologist and my interpretation of publicly available information. Individual experiences with TruHearing and participating providers may vary.