✦ Clinical Takeaway ✦
No actionable clinical change — this is a business acquisition announcement with no direct clinical practice implications.
✦ Why It Matters ✦
Consolidation of consumer-facing digital platforms with clinic networks signals growing vertical integration in hearing healthcare, which could reshape how patients discover and choose audiological services.
✦ Key Points ✦
- 01Ear Professionals Group acquired Soundly, a digital hearing health comparison and information platform.
- 02The deal expands Ear Professionals Group's reach into the online consumer discovery funnel.
