The new AARP Hearing Care by Soundly program offers AARP members up to 50% off prescription hearing aids, transparent unbundled pricing, and access to a nationwide provider network. Soundly , a hearing health platform recently acquired by Ear Professionals Group , has launched AARP Hearing Care by Soundly, a program designed to expand hearing care access for AARP’s membership base....
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✦ The floor
Discussion
Signed responses from readers of the wire.
No actionable change to clinical practice; this is a business and access program — audiologists in the Soundly network may see new AARP-referred patients, but it does not alter clinical protocols.
The launch signals growing momentum toward unbundled, discount-network models in audiology retail, which could reshape how independent clinics compete for the large 50+ patient demographic.
- 01Soundly, acquired by Ear Professionals Group, has launched AARP Hearing Care by Soundly.
- 02AARP members can receive up to 50% off prescription hearing aids through the program.
- 03Pricing follows an unbundled model — device cost and professional services billed separately.
- 04The program is backed by a nationwide provider network.
- 05Partnership targets the large, older adult population that AARP serves.
AARP members can receive up to 50% off prescription hearing aids through the program.
press releasepromotionalThe program uses an unbundled pricing model delivered via a nationwide provider network.
press releaseunclear