Interview with Sandra Salobral , Managing Director of Sonova Ibérica She considers the role of the ‘independent’ optician and optical chains to be key, whilst also emphasising the importance of ‘an attractive offering for baby boomers and all types of customers’. She brings to the table a long career in the sector and experience in an emerging market such as that of the ‘giant’ Brazil....
✦ Clinical Takeaway ✦
No actionable change — this is an industry interview on market strategy with no clinical content.
✦ Why It Matters ✦
As the baby boomer demographic ages into hearing loss, how manufacturers and retail channels engage this group will significantly shape market access and adoption rates.
✦ Key Points ✦
- 01Sonova Ibérica's managing director emphasizes the need for more attractive hearing offers targeting baby boomers.
- 02
