The #1 question I get asked at audiology conferences: "How do you run a successful clinic in a competitive market?" My answer: We focus on nothing other than delivering the best possible treatment outcomes through comprehensive audiologic best practices — while making the patient experience exceptional along the way. That's the whole strategy. The industry data I shared in my keynote this week makes it clear: being an average provider is no longer survivable. You're either going to: → Deliver a higher standard of care and compete on outcomes → Or let insurance dictate your quality and compete on price There's no safe middle anymore. Which side are you on?