Image of Listen Up Texas video PSA (available on Vimeo at https://vimeo.com/1208476992). ISELIN, NJ and FRANKFORT, KY — WSA and the Academy of Doctors of Audiology (ADA) today announced a national partnership to launch and scale Listen Up , a public awareness and Public Service Announcement (PSA) initiative designed to encourage adults 50 and older to make hearing screening a routine part of their healthcare...
Continue reading at Hearing Tracker
✦ The floor
Discussion
Signed responses from readers of the wire.
No actionable change — this is a public awareness campaign announcement with no new clinical guidance or evidence.
A national public education initiative backed by two professional organizations could raise hearing health awareness and potentially increase patient help-seeking behavior across the field.
- 01WSA and the Academy of Doctors of Audiology (ADA) have formally partnered on the Listen Up initiative.
- 02Listen Up is a national public awareness and PSA campaign focused on hearing health education.
- 03The initiative is not a clinical program; it targets public knowledge rather than clinical practice.
- 04Campaign imagery suggests a state-level rollout (Texas) may be part of the broader national strategy.
- 05No funding sources, campaign budget, or outcome metrics were disclosed in the announcement.
WSA and ADA have launched a national partnership to promote hearing health education via the Listen Up initiative.
press releaseunclear