133 - Oli Luke - The Best Hearing Healthcare Marketing Strategies Heading into 2025

Guest: Oli Luke - Co-Founder & Chief Marketing Officer for Orange & Gray Oli joins Dave on the podcast this week to share his perspective on how to navigate and capitalize on the rapidly changing marketing environment within the hearing healthcare market.

Continue reading at Future Ear Radio

✦ The floor

Discussion

Signed responses from readers of the wire.

✦ Related stories ✦

PubMed·Journal article·Professional practice·2mo ago

"We can make awful mistakes": exploring briefing and debriefing practices in hearing care appointments involving spoken language interpreters

Audiologists working with spoken language interpreters should implement structured pre-appointment briefing and post-appointment debriefing to reduce miscommunication and improve patient safety in hearing care.

PubMed·Journal article·Professional practice·7d ago

Goal-setting in audiology: where practice aligns with, or falls short of, best practice

Audiologists should audit their own goal-setting conversations: if goals are not routinely co-created with patients using structured, person-centred approaches, there is a clear gap between current practice and evidence-informed guidelines that warrants a direct change.

Hearing Review·Blog·Professional practice·6w ago

How to Handle Medical Emergencies in the Audiology Office

Audiology practices should establish and rehearse emergency response protocols — including staff CPR/first-aid training and a written emergency action plan — because survey data confirm life-threatening events do occur in clinic settings.

PubMed·Journal article·Professional practice·8w ago

Mitigating risk in audiology and speech therapy practice: Essential risk management and control strategies for private and public practices in resource-constrained health systems

Clinics operating in resource-constrained settings should review their risk management frameworks; the strategies outlined may be directly applicable to practice governance, though the evidence base is likely expert-opinion level.

PubMed·Journal article·Professional practice·3mo ago

Counseling in audiology practice in Saudi Arabia: perceptions, confidence, training experiences, and barriers - a cross-sectional survey

Audiologists in Saudi Arabia report gaps in counseling confidence and training; clinics with international staff or training programs should review whether counseling competency gaps identified here apply to their own settings.

PubMed·Journal article·Professional practice·2w ago