HearingTracker
Press release · Public health & policy← The news desk

✦ The Dispatch

Starkey and Minnesota Timberwolves Continue Partnership in 2026-27

A dispatch from Hearing Tracker — filed

Starkey logo and Minnesota Timberwolves wolf-head logo side by side over a blurred basketball court background.
✦ PlateStarkey logo and Minnesota Timberwolves wolf-head logo side by side over a blurred basketball court background.

EDEN PRAIRIE, MINN — Starkey today announced the continuation of its partnership with the Minnesota Timberwolves for the 2026-27 NBA season, building on a longstanding relationship dedicated to raising awareness of hearing health and creating positive impact throughout the state....

Continue reading at Hearing Tracker

✦ The floor

Discussion

Signed responses from readers of the wire.

✦ Clinical Takeaway ✦

No actionable change — this is a corporate sponsorship announcement with no clinical or practice implications.

✦ Why It Matters ✦

Sports partnerships are an increasingly common strategy for hearing aid manufacturers to reach broader public audiences and reduce stigma around hearing loss.

✦ Key Points ✦
  1. 01Starkey renews its official hearing health partnership with the Minnesota Timberwolves for 2026-27.
  2. 02The partnership aims to raise hearing health awareness in the Minnesota community.
  3. 03No new products, clinical data, or policy changes are announced.
  4. 04This is a brand marketing and community outreach initiative by a major hearing aid manufacturer.
✦ Related stories ✦
PU
PubMed·Journal article·Public health & policy·

Hearing loss, hearing-aid use, and mortality risk: individual participant data meta-analysis of population-based studies from Australia, Iceland, and the USA and a replication study from Norway

This meta-analysis provides the strongest population-level evidence to date that hearing loss is associated with increased mortality and that hearing-aid use may attenuate that risk — audiologists should use this evidence when counselling patients on uptake.

PU
PubMed·Journal article·Public health & policy·

Personal listening device usage, leisure noise exposure, hearing protection usage and hearing at standard frequencies: a longitudinal study from child/adolescence to young adulthood

Audiologists working with adolescents and young adults should monitor noise exposure habits longitudinally; if this study confirms hearing threshold shifts tied to device use, it strengthens counselling on safe listening — but clinical guidance changes should await full results...

PU
PubMed·Journal article·Public health & policy·

Consumer preferences for hearing health care information and services as described by older adults surveyed in Australia, Canada, England, and the United States

Findings from this cross-national survey may highlight patient-reported barriers and communication preferences that audiologists can use to improve outreach and service delivery, but practice changes should await review of the full results and their applicability to local...