WSA and the Academy of Doctors of Audiology have joined forces to bring a national public awareness and PSA campaign to adults 50 and older, positioning local audiologists as the front door to hearing care. WSA and the Academy of Doctors of Audiology (ADA) have announced a national partnership to launch and scale Listen Up, a public awareness and public service announcement (PSA) initiative designed to encourage...
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Discussion
Signed responses from readers of the wire.
No actionable change to clinical practice; however, audiologists may see increased patient self-referrals for screening as a result of this public awareness campaign.
A nationally coordinated push to normalize hearing screening at age 50 could meaningfully expand the pipeline of patients entering audiology care earlier in the progression of hearing loss.
- 01WSA and the Academy of Doctors of Audiology (ADA) jointly launched the 'Listen Up' campaign.
- 02Campaign targets adults aged 50 and older with public service announcements (PSAs).
- 03Local audiologists are positioned as the primary entry point to care under the initiative.
- 04The campaign is a public awareness effort — no new clinical protocol or screening tool is introduced.
Local audiologists are the recommended entry point for hearing screening under the Listen Up initiative.
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