Hearing loss affects an estimated 1 in 3 adults in the UK 1 , yet it remains widely underdiagnosed and undertreated – often because the person affected doesn’t recognise the signs themselves. The British Irish Hearing Instrument Manufacturers Association (BIHIMA) has launched its Hearing Loss Red Flags campaign, a national initiative designed to help people recognise the early warning signs and take action....
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No actionable clinical change for practising audiologists, but the campaign may increase public awareness and referral volumes to audiology services.
Public awareness campaigns targeting early hearing loss identification could help close the significant diagnosis gap and bring more patients into the audiology care pathway sooner.
- 01BIHIMA's 'Red Flags Campaign' aims to raise awareness of early hearing loss warning signs.
- 02An estimated 1 in 3 UK adults are affected by hearing loss.
- 03Hearing loss is described as widely underdiagnosed in the UK.
- 04The campaign focuses on prompting earlier help-seeking behaviour.
Hearing loss affects an estimated 1 in 3 UK adults.
press releasepartially supportedHearing loss remains widely underdiagnosed in the UK.
press releasesupported