WSA and the Academy of Doctors of Audiology (ADA) announced a national partnership to launch Listen Up, a public awareness and Public Service Announcement (PSA) initiative designed to encourage hearing screening for adults 50 and older.
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✦ The floor
Discussion
Signed responses from readers of the wire.
✦ Clinical Takeaway ✦
No actionable change to clinical practice; this is a public awareness campaign that may increase patient referral volume for audiologists serving adults 50+.
✦ Why It Matters ✦
A coordinated national PSA campaign could meaningfully improve early hearing-loss detection rates in the often-undertreated 50+ adult population.
✦ Key Points ✦
- 01WSA and ADA have formally partnered to co-launch the Listen Up initiative.
- 02The campaign targets adults aged 50 and older with public service announcements (PSAs).
- 03The initiative is nationwide in scope, aiming to raise awareness of hearing screening.
- 04The partnership combines WSA's reach with ADA's clinical credibility.
- 05No specific screening protocol or clinical guideline change is introduced.
✦ Claims & Evidence ✦
ClaimEvidenceSupport
Listen Up is a national public awareness and PSA initiative promoting hearing screening for adults aged 50 and older.
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