What actually makes a hearing practice successful? In this special Better Hearing Month episode of Starkey Sound Bites, host Dave Fabry sits down with Dr. Zack Miller, owner of Midwest Hearing Aids, to break down what truly drives results in hearing care. With 31 locations across Kansas and a strong family-style culture, Dr. Miller shares: ✅ How he got started in audiology ✅ What surprised him about owning a private practice ✅ Why great teams and strong leadership matter ✅ How patient care and relationships can’t be commoditized They also dive into: 1. Why “tested, not sold” still requires thoughtful follow-up 2. The importance of bringing family members to appointments 3. Why clinicians should never cut corners with patient care 4. How trust and listening are the foundation of long-term success Plus, a look at innovation in hearing technology, including: 1. Starkey Omega AI features like Edge Mode Plus and DNN 360 2. Differences between 24 vs. 16 technology 3. Using data logging to personalize care 4. Addressing real concerns patients have about AI 00:00 Welcome and Better Hearing Month 00:46 Meet Dr Zack Miller 02:30 Why Audiology Chose Him 03:48 Loving the Work and Giving Back 04:37 Staying Clinical as an Owner 07:34 Leadership Listening and Team Culture 11:17 Service That Cannot Be Commoditized 12:06 Winning Back Price Shoppers 15:32 Family Members in the Appointment 17:12 No Corner Cutting 18:24 Patient First Mindset 19:12 Starkey Omega AI Sound Benefits 20:08 Edge Mode Plus Favorites 22:09 Personal Program Strategy 24:27 Streaming And Baby Steps 26:46 AI Concerns And Trust 28:16 Data Logging In Follow Ups 30:28 Fixing The Profession 34:07 Thriving Practices Ahead 36:35 Closing Thanks And Wrap