Send us Fan Mail Brandon Sawalich , President and CEO of Starkey , joins us to share his incredible journey both on the professional front and in his personal life. The conversation brings to light the pride he feels for his son William's progress in the NASCAR Xfinity Series —a journey fueled by discipline and dedication. Brandon also opens up about the profound impact of Starkey's founder, Bill Austin, whose mentorship continues to guide him in leading the company while preserving Bill's remarkable legacy. Moving beyond personal stories, we explore Starkey's transformation into a forward-thinking tech company. Brandon details how groundbreaking innovations like Edge AI —featuring AI and sensors—are redefining hearing aid technology. With advancements such as accelerometers for fall detection and vestibular diagnostics for fall prevention, the importance of educating audiologists and hearing professionals becomes paramount. Despite some initial skepticism, these pioneering features bring hope for significantly improved patient outcomes, emphasizing the potential of technology to enhance lives. We tackle the evolving landscape of the hearing aid industry, focusing on the rise of over-the-counter (OTC) hearing aids. Brandon reflects on how OTC products have reshaped public perception and awareness. He candidly discusses the critical role of professional service, fitting, and maintenance in achieving optimal hearing outcomes, while cautioning against misleading marketing tactics. This engaging discussion highlights how innovation, mentorship, and patient care remain central to navigating the challenges and opportunities within the hearing industry. Visit our website and take our quick online hearing screener . And if you're ready to take the next step, our online hearing care provider locator can help you find a trusted hearing care professional near you. Taking that first step can make a meaningful difference, helping you stay connecting to the people and moments that matter most. Connect with the Hearing Matters Podcast Team Email: hearingmatterspodcast@gmail.com Instagram: @hearing_matters_podcast Facebook: Hearing Matters Podcast