Phonak US Partners with USA Pickleball in Hearing Health Campaign

The sponsorship anchors the new “Hear to Win” campaign, bringing hearing health education and technology demonstrations to pickleball events nationwide. Phonak US has announced an exclusive sponsorship with USA Pickleball as part of its nationwide “Hear to Win” campaign....

✦ Clinical Takeaway ✦

No actionable clinical change; this is a brand-awareness and marketing campaign with no new clinical data.

✦ Why It Matters ✦

Manufacturer-led sports sponsorships represent an evolving consumer-facing strategy for hearing health outreach, potentially increasing public awareness and driving patients toward audiology clinics.

✦ Key Points ✦

01Phonak US has signed an exclusive sponsorship deal with USA Pickleball.
02The 'Hear to Win' campaign will feature hearing health education at pickleball events nationwide.
03Product demonstrations are planned as part of the campaign's event activations.
04Pickleball's popularity among older adults—a key hearing loss demographic—appears to be the strategic rationale.
05No clinical outcomes or efficacy claims accompany this announcement.

✦ Claims & Evidence ✦

ClaimEvidenceSupport

Phonak US has an exclusive sponsorship with USA Pickleball as part of its 'Hear to Win' campaign.

press releasesupported

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